Almost two years in the making, the “Tester Experience” plays a key role in the Glossier Flagship journey. Blending art and commerce, the concept is a shop-able installation telling stories and providing a delightful and intuitive experience for the customer. The surfaces of the tables and pedestals are an evolution of the Glossier wave product display. The edge-to-edge wave facilitates a fun and frictionless product interaction and has been expanded across all retail pop-ups.
The evolved Wet Bar experience gives the customer a unique content moment. The vanity shelving features individually plaster casted product clusters that appear to glow.
To design the ultimate Glossier selfie mirror experience for the flagship wet bar, I collaborated with the internal creative team to create plaster molds of Glossier product. The composition of the sculptures on the shelves gives an artful representation of a medicine cabinet filled with product, and gives pockets of mirror for the observer to peek through.
Glossier Founder and CEO Emily Weiss with wet bar sculptures, shot by Vanity Fair for November 2019 issue.
A kit of parts was designed and created to act as a traveling pop-up display collection. This collection is flexible and modular in nature while maintaining the ethos of the Glossier brand. The signature wave design was evolved to span edge-to-edge, and the tray and signage concept stays consistent with the Glossier Flagship. The simple mirror design while staying consistent was modified to be easily deconstructed and reconstructed at each pop-up.
These pop-up displays debuted in the first 2019 pop-up and will continue through the year.
Glossier Penthouse Showroom: Inspired by the evolving nature of a gallery space, we created an engaging presentation language in while capturing the brand tenets of community and accessibility, giving this digital-first beauty brand the foundation for growth and exploration.
Designs carried through all pop-up stores from 2017 - 2018.